Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of 1Password: Password Manager's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#141C4C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
1Password is the world’s most loved password manager, trusted by millions of people and over 90,000 businesses to keep their secrets safe. "1Password offers the best combination of features, compatibility, security, and ease of use." —Wirecutter == All your passwords on all your devices == 1Password makes it easy to create and use strong passwords, and sign in to any app or website in seconds. Your information is available on as many devices as you need, with beautifully-designed apps for every platform and web browser. == Sharing made simple == 1Password is the safest way to share logins, credit cards, documents, and other important information. Keep personal items private, and securely share secrets with the people who need them. And if a team or family member gets locked out, you can help them recover access. == More than just passwords == Automatically fill forms, payment detail…
App details
What you can learn from 1Password: Password Manager
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are 1Password: Password Manager's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 1Password: Password Manager runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #141C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.