Sampled from 4 of LOTTEMart mall's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E41C24 accent
#111111 text
Reading the caption text from the screenshots in your browser…
LOTTEMART mall ~ Belanja tepat pas di hati Pertumbuhan pesat di era digital telah memberikan kemudahan di setiap aspek kehidupan masyarakat, menawarkan kenyamanan dalam mendapatkan hampir semua yang Anda butuhkan dalam genggaman tangan Anda, terutama dalam mendapatkan kebutuhan sehari-hari Anda. LOTTEMart sebagai salah satu Hypermarket terbesar di Indonesia menyediakan berbagai produk mulai dari bahan makanan, beras, minyak, gula, buah dan sayuran, daging, kebutuhan rumah hingga elektronik Anda. LOTTEMart mall sekarang tersedia untuk membuat hidup Anda lebih mudah. Memberikan pengalaman dan kenyamanan berbelanja terbaik dalam mendapatkan kebutuhan sehari-hari Anda. Didukung dengan metode pembayaran yang mudah dan cepat. Nikmati pengalaman belanja baru menggunakan aplikasi LOTTEMart mall kapan saja, dimana saja!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are LOTTEMart mall's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: LOTTEMart mall runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E41C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.