Sampled from 6 of Mobile Passport Control's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04548C accent
#111111 text
Mobile Passport Control (MPC) is an official application created by U.S. Customs and Border Protection that streamlines your CBP inspection process at select U.S. entry locations. Simply complete your travel information, answer CBP inspection questions, capture a photo of yourself and of each member of your group, and follow the instructions provided on your receipt. Important Notes: • MPC does not replace your passport; your passport will still be required for travel. • MPC is only available at supported CBP entry locations. • MPC is a voluntary program which can be used by U.S. Citizens, certain Canadian Citizen Visitors, Lawful Permanent Residents, and returning Visa Waiver Program applicants with an approved ESTA. More information regarding eligibility and supported CBP entry locations can be found on our website: https://www.cbp.gov/travel/us-citizens/mobile-passport-control M…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Mobile Passport Control's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mobile Passport Control runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04548C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.