Sampled from 6 of Улыбка радуги: Магазин красоты's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC5C5C accent
#111111 text
Улыбка радуги — это магазины косметики и товаров для дома. В приложении мы собрали всё самое нужное: полный каталог качественных товаров по доступным ценам, адреса магазинов, карта лояльности и, конечно, все скидки и акции для полезных и приятных покупок на каждый день. 15 000 товаров по низким ценам Косметика и парфюмерия, макияж, уход за лицом, телом и волосами, белорусская и корейская косметика, эко-товары, бижутерия и аксессуары, товары для детей, товары для дома, зоотовары, бытовая химия, профессиональный уход, подарки и сувениры, техника для красоты и дома. Любимые хиты и эксклюзивные бренды Estel, L’Oréal, Eveline, Nivea, Vivienne Sabo, Aravia, Bielita, Чистая Линия, Levrana, Ollin, Alerana, Delicare, Garnier, Natura Siberica, Luxvisage, Mixit, Synergetic, Holika Holika и другие Собственные торговые марки Мы гарантируем качество, потому что сами контролируем все компоненты и …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Улыбка радуги: Магазин красоты's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Улыбка радуги: Магазин красоты runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC5C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.