Sampled from 5 of Widgetsmith's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCE4DC bg
#DDC8C1
#8C445C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 3 headlines, 3.3 words on average (longest 4), 100% speak to "you".
Widgetsmith lets you personalize your device like never before with a wide range of highly customizable widgets. It allows you to design your home screen to remind you of the people, places, and words that mean the most to you. Widgetsmith showcases your photos, counts down to upcoming events, provides quick access to your favorite music, allows you to check the weather at a glance, and more. You can build widgets with Actions to launch apps, run Shortcuts, send a text, and more, from your home screen or Control Center. Widgetsmith includes a library of iPhone wallpapers and a tool to theme your widgets to perfectly complement these wallpapers or any of your own. Each widget can be adjusted precisely to fit your desired appearance and function, using various colors, fonts, borders, and themes. With Widgetsmith, you can create your perfect home screen aesthetic and easily change it o…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Widgetsmith's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Widgetsmith runs a light set with one background colour (#FCE4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8C445C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.