Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of iReader - QR Code reader's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5C9CFC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
iReader is the best app to scan QR Code and Barcode. It supports more than 10 types such as : EQS, QR Code, Data Matrix, Quick Code, EAN8, Code39 and Code128. Key features: - Create QR Code. - Batch Scan. - Scan history. - Custom QR Color. - Share to friends. This app uses auto-renewable subscriptions that charge your account 24 hours before the period ends. Turn off auto-renewal in Account Settings after purchase to avoid charges. Unused free trial portions are forfeited upon subscription. Cancel at least 24 hours before the renewal date to avoid billing Terms of Service: https://sitouads.com/tos.html Privacy Policy: https://sitouads.com/privacy.html
App details
What you can learn from iReader - QR Code reader
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are iReader - QR Code reader's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iReader - QR Code reader runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C9CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.