Sampled from 6 of SM Malls Online's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0434FC bg
#2750FC
#DCA484 accent
#FFFFFF text
SM Malling Made Easy with SM Malls Online Your ultimate malling companion to shop, explore, save, and enjoy—anytime, anywhere. Experience seamless digital and in-mall shopping across SM Malls nationwide. Discover curated deals, exciting events, cinema tickets, store directories with Mall Maps, and convenient online delivery—all in one powerful app. Unlock 1,000+ App-Exclusive Deals Daily Save more on shopping, dining, entertainment, and wellness with exclusive coupons and promos—just swipe, redeem, and enjoy discounts of up to 50% off. Get First Dibs on Mall Events Stay updated on the latest happenings at your favorite SM Mall and pre-register instantly to secure your spot before everyone else. Find Stores Fast with Mall Maps Navigate your mall trip with ease using the store directory and interactive Mall Maps, helping you locate shops, services, and amenities in just one tap. Chec…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are SM Malls Online's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SM Malls Online runs a dark set with one background colour (#0434FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DCA484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.