Screenshot style breakdown
Sampled from 6 of Step Counter Pedometer doSteps's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F43454 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Set your goal, put your iPhone in your pocket and let the App automatically record your steps and distance during the day. FEATURES: + Set goals + Get notifications about your progress + Daily, weekly and monthly display of your data + No sign-in required - full privacy + Save your battery - no GPS usage CUSTOMIZE & SHARE + Customize colors + Share your progress with your friends SELECT STEP SOURCE + iPhone + Apple Watch + Other Source DOWNLOAD NOW > AND GET STARTED! What are you waiting for? Download the app now, set your goals and take your fitness to the next level! We provide a premium upgrade for more advanced functionalities. Following premium durations are available: 1 month for £1.79 and 1 year for £10.49 (Prices can vary slightly depending on the region). The subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the…
App details
What you can learn from Step Counter Pedometer doSteps
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Step Counter Pedometer doSteps's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Step Counter Pedometer doSteps runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F43454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.