Sampled from 5 of KAUCHE(カウシェ) - ショッピングアプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E40404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
カウシェは、ただ商品を買うだけではなく、“この商品良いよ!“をシェアし合う、新感覚のショッピングアプリです。 あなたがシェアすることでコインが貯まってお得に買い物することができたり、みんなのシェアで魅力的な商品に出会えます。 【KAUCHE(カウシェ)の特徴】 ■育てた作物が現実でもらえる!?新感覚ゲーム 『カウシェファーム』は、 アプリ内で毎日水やりをして作物を育て、収穫することで対象商品をゲットできる新感覚ゲーム! ■毎日変わる!日替わりセール カウシェでは毎日日替わりでお買い得な商品が登場します。食品・日用品・美容・家電など、なにが出るかはお楽しみ! ■コインを貯めてお得に買い物 購入したものをシェアして友達やフォロワーにおすすめしたり、シェアから購入が発生するとコインをゲットすることができます! ■みんなのシェアでいいもの見つかる みんながおすすめの商品をシェアしてくれるので、魅力的な商品が見つかる! 【コインの獲得方法】 ■購入した商品を友達やフォロワーにシェア 購入した商品が届いたら商品の感想…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are KAUCHE(カウシェ) - ショッピングアプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KAUCHE(カウシェ) - ショッピングアプリ runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E40404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.