Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of ESTA Mobile's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04548C bg
#276B9C
#74A4BC accent
#FFFFFF text
Screenshots
Icon palette
About this app
The Electronic System for Travel Authorization (ESTA) app from U.S. Customs and Border Protection allows Nationals of Visa Waiver Program (VWP) countries to apply and pay for a travel authorization without a visa. The ESTA app is a mobile version of the ESTA application process and information that can also be found on the ESTA website at https://esta.cbp.dhs.gov. The ESTA app currently has two features available: Apply for New Individual Application and Search for Existing Application. • The “GET STARTED” feature allows travelers to create a new ESTA application, pay for the ESTA and submit the application to be processed by the system to determine if they are eligible to travel to the United States under the Visa Waiver Program without a visa. The system will provide the traveler with an automated response. • The “FIND IT” feature allows travelers to check the status of their existi…
App details
What you can learn from ESTA Mobile
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are ESTA Mobile's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ESTA Mobile runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04548C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #74A4BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Take what works into your own screenshots
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Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.