Screenshot style breakdown
Sampled from 5 of ESS 45 Zebra's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C74D4 accent
#111111 text
- #1+) Hi Susan Today, Mon Sep 21 05:00pm @----& 09:30 pm
- #2[ii] week {Week of Sep 20, 2020 » 16:00 h Sep 20 Not Scheduled
- #3[ii] week < September 2020 > Sun Mon Tue Wed Thu Fri Sat
- #4{Week of Sep 20,2020 » All S M T w T F S 20 21 22 23 24 25 26
- #5Start Date Sunday, Oct 25 2020
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 12.8 words on average (longest 20).
Screenshots
Icon palette
About this app
With New ESS app, team members can: · Intuitive design & UI Refresh of entire app · New Dashboard · View schedule · Request day-off, time-off · Perform Shift Trade with teammates · Bid on open shifts or request additional shifts · View timecard · Update availability and get shifts accordingly · Request for alternate work locations · Clock your work hours using Geofence enabled mobile clock · View absence calendar App is compatible with 4.1.12.* and 4.3.* web apps.
App details
What you can learn from ESS 45 Zebra
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ESS 45 Zebra's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ESS 45 Zebra runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C74D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.