Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Never Fully Dressed's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D4A484 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Never Fully Dressed, a community that celebrates, empowers and supports everybody through feel good dressing in inclusive sizing from a UK 6-28, US 2-24. Unique prints in quality fabrics, designed in house with a multi-wear function, creating investment pieces, bringing joy to your wardrobe Founded in 2009 by Lucy Aylen, Never Fully Dressed started life as a market stall, today we are more than a fashion brand, we encourage feel-good dressing, clothing that has the power to change how you feel With a vision of designing clothing with a multi- wear function, creating styles that are investment pieces made of high quality fabrics in elevated prints Inspired by our customer, our community really is the voice of our brand, encouraging supporting conversations across all channels and within our 3 stores in Essex, UK, New York and LA
App details
What you can learn from Never Fully Dressed
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Never Fully Dressed's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Never Fully Dressed runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D4A484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.