Sampled from 6 of Fashion Forth's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#143434 bg
#345050
#C4A47C accent
#FFFFFF text
Created in 2019, FashionForth is Indonesia’s favorite place to shop for luxury fashion. Our product selection features ready-to-wear, handbags, shoes and accessories from over 100 of the world’s most exclusive brands. Available for purchase through our mobile app, on our website and in two physical stores, the Fashion Forth curation is sourced from authorized retailers in Europe and is guaranteed authentic. Each piece is selected with the help of artificial intelligence to reflect the Indonesian luxury consumer’s taste and shopping behavior. By offering competitive prices, speedy delivery, excellent customer service, and an elite product curation, FashionForth is committed to helping reduce waste caused by luxury fashion overproduction.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Fashion Forth's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fashion Forth runs a dark set with one background colour (#143434) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4A47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.