Sampled from 4 of Again's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#94F49C accent
#FFFFFF text
Välkommen till Again! Gör som 50.000 andra svenska konsumenter. Få bra betalt för att hjälpa varumärken utvecklas. Såhär fungerar det: 1 - Bevisa vart du är kund (anonymt) 2 - Bli utvald baserat på vart du är kund 3 - Få Swish direkt för att svara på frågor, utvärdera video eller digitala tester Genom Again är du alltid anonym, samtidigt som du äger din egna data. Kom o prova! Again är ett svenskt företag, och är för närvarande aktiva i Sverige och Norge.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Again's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Again runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94F49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.