Screenshot style breakdown
Sampled from 4 of IoT원패스's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4D4CC bg
#C8BAB3
#B49474 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
IoT원패스 하드웨어가 설치된 공동주택(아파트)에서 해당 하드웨어와의 통신을 위한 앱입니다. 입주민들은 공동주택 관리사무소에서 이 앱을 설치하고, 이 앱을 통하여 공동현관을 열수 있으며, 차를 주차한후, 주차장 위치를 등록할 수 있습니다. 또한 위급상황 발생 시, 비상벨 신호를 발생시켜 관리사무소에 알릴 수 있습니다.
App details
What you can learn from IoT원패스
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are IoT원패스's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IoT원패스 runs a light set where the background shifts from screenshot to screenshot (first shot #E4D4CC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B49474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.