Sampled from 3 of Order@ISS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#143CC4 accent
#111111 text
The app allows you to order anywhere and anytime without having to stand in the queue. Get access to the menus, daily specials and detailed information that can support your way of living, like allergen and nutrition information. When ordering the food or drinks, you can pay directly in the app so there is no need to stand in the queue. Get a personal app wallet to make ordering even easier. This makes bringing money to the coffee bar or restaurant unnecessary. The app supports an on-demand delivery of your order, you decide the pick-up time you want. When you arrive to pick up your order, just go to the ‘fast lane’ for a direct pickup. With a simple scan, which confirms the order, you finished the order and ready to enjoy his food and drink!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Order@ISS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Order@ISS runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #143CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.