Screenshot style breakdown
Sampled from 6 of 서울온's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#2C2C3C bg
#494957
#04CCEC accent
#FFFFFF text
Screenshots
Icon palette
About this app
일상을 더 편리하게, 서울 시민이라면 꼭 필요한 모든 비대면 행정서비스와 전자카드, 증명서, 맞춤혜택을 한 번에! 서울지갑과 서울시민카드가 통합된 ‘서울온’ 앱에서 서울시의 다양한 서비스를 안전하게 누리세요. 서울온은 서울지갑앱과 서울시민카드앱을 통합한 새로운 서울시 공식 앱으로, 서울시민을 위한 다양한 비대면 행정서비스를 손쉽게 제공합니다. ● 서울온에서는 자격확인(행정정보공동이용센터 비대면자격확인) ● 모바일카드 발급(사용), 시설카드(시설회원증) ● 내증서(상장/임명장/위촉장 등) ● 전자증명서발급/유통(정부24) ● 서울시에서 제공하는 다양한 맞춤혜택의 자격 확인 1. 서울온 하나로 통합 ● 다둥이카드, 임산부카드, 우수자원봉사자 카드, 다양한 공공시설 마다 발급 받는 회원증을 이제는 “서울온” 하나로 통합됩니다. [“서울시민카드 앱”은 폐지됩니다.] 2. 서울온 : 간편앱 설치 및 시설가입방법 ● 스마트폰에 앱을 다운로드받아 설치하면, 서울온을 통해 모바일카드, 시설회원카드를 사용할수 있습니다. ● 서울온에서 편하…
App details
What you can learn from 서울온
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are 서울온's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 서울온 runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #2C2C3C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04CCEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.