Sampled from 3 of Escape Room Phone Simulator's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC342C accent
#111111 text
Store an unlimited number of contacts and/or voicemails. Numbers/Contacts can be hidden, shown in favorites, shown in contacts or any combination of the 3. Contact cards are customizable with name, profile photo, map image, notes, phone number and address. Each phone number can have an audio recording that plays when number is dialed. When a number is dialed, either a not in service message or the audio recording you created will be played on the speaker. Add an unlimited number of voicemails with audio recordings. Once you set up the app, open it and put your iPhone or iPod Touch into Guided Access to prevent customers from leaving the app.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Escape Room Phone Simulator's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Escape Room Phone Simulator runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC342C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Developer Tools apps approach the same problem? Browse more Developer Tools apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.