Sampled from 6 of Malakoff Humanis's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCECEC bg
#DDCFCF
#E42C14 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Vous êtes un assuré Malakoff Humanis, Radiance, Mobilité Mutuelle, Ipsec ? Bienvenue dans l’Appli Malakoff Humanis ! La nouvelle application Malakoff Humanis vous offre des services en ligne toujours plus faciles, utiles et disponibles à tout moment. Elle permet de simplifier toutes vos démarches comme : - transmettre un devis ou une facture, - suivre et visualiser le détail de chaque remboursement, - télécharger et partager votre carte d’assuré pour bénéficier du tiers payant - retrouver l’historique de toutes vos demandes - accéder à la synthèse de vos dépenses - prendre rendez-vous avec un professionnel de santé ou téléconsulter dans l'heure - gérer les paramètres de votre profil (RIB, email, adresse postale, téléphone) Si vous avez déjà créé votre Espace Client, il vous suffit alors d’utiliser les mêmes identifiants de connexion (votre adresse mail et votre mot de passe).…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Malakoff Humanis's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Malakoff Humanis runs a light set with one background colour (#FCECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E42C14, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.