Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Who: True Caller ID & Block's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#047CFC accent
#111111 text
Screenshots
Icon palette
About this app
Tired of "Hi Mum" messages and fake Royal Mail texts? "Who" is the UK's No. 1 app for stopping spam and fraud, designed to protect you, your family, and your finances. Say goodbye to calls from fraudsters pretending to be your bank or HMRC, and put an end to dodgy delivery notification texts. Using the UK's largest and most up-to-date number database, "Who" instantly identifies who is calling and automatically blocks spam and scam attempts. Answer your phone with confidence again! Key Features: • Real-Time Caller ID: Always know who's calling, even if the number isn't in your contacts. • Automatic Spam & Fraud Blocker: Effectively block nuisance calls from telemarketers, energy companies, and known scammers. • Phishing SMS Filter: Protect yourself from the "Hi Mum" scam and fake parcel delivery texts. Our app detects and warns you about dangerous links. • UK-Based Database: Accurate i…
App details
What you can learn from Who: True Caller ID & Block
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Who: True Caller ID & Block's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Who: True Caller ID & Block runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #047CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.