Sampled from 3 of Arte Madrid's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#ACF49C accent
#111111 text
Aplicación de Arte Madrid, la asociación de galerías de arte moderno y contemporáneo de Madrid. Podrás ver en tiempo real las exposiciones en curso, las que inauguran y finalizan, ver itinerarios recomendados o crear tus propios tours de la galerías madrileñas y una selección de otros centros de arte. Aplicación completa con mapas y agenda para poder disfrutar del arte madrileño.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Arte Madrid's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Arte Madrid runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #ACF49C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.