Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Post Office EasyID's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E40444 bg
#E7275E
#AC846C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Your secure digital ID. Prove and protect your identity with Post Office EasyID EasyID from Post Office is the safe, convenient way to prove who you are – online and in person with thousands of UK businesses. It’s been certified to the UK Government’s Digital Identity and Attributes Trust Framework. Post Office is already trusted by millions to help with their identity verification needs. Now we’re helping you do it digitally – quickly and securely. When you need to prove your identity or age, your EasyID lets you share only the details you need to and nothing you don’t. Control of your data stays firmly in your hands. With EasyID you can: · Verify your identity with thousands of organisations – online and in person · Prove your age online and in person (except for alcohol) · Securely store and share staff ID cards, health test results and other details issued to you by third …
App details
What you can learn from Post Office EasyID
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Post Office EasyID's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Post Office EasyID runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #E40444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #AC846C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.