Sampled from 6 of CK Club's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D4242C accent
#111111 text
Circle K xin chào! Circle K is the first convenience store chain in Vietnam with international brand and standards. Circle K Vietnam currently has more than 400 stores in major cities such as Hanoi, Ha Long, Hai Phong, Ho Chi Minh, Vung Tau, Binh Duong, Can Tho, and An Giang. CK CLUB is Circle K Vietnam’s loyalty Platform. Download CK CLUB now to receive exclusive offers and benefits for CK Club members. 1. Receive offers immediately after downloading the app 2. Receive notifications of new offers 3. Accumulate points to redeem gifts 4. Send gifts to friends and family 5. Online shopping and Delivery 6. Search for the nearest store RED CIRCLE COMPANY LIMITED Bussiness code/TIN: 0306182043 by Department of Planning and investment of Ho Chi Minh City on November 10, 2008 Address: 160 Bui Thi Xuan, Pham Ngu Lao Ward, District 1, Ho Chi Minh City, Vietnam Phone: 19003110 Email: info@circle…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are CK Club's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CK Club runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D4242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.