Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of DeepL Translate's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4FC bg
#C8D6DD
#142C4C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
- Real-time camera translation: point your camera at text to instantly translate what you see - Photo translation: translate text in taken or imported photos - Dictation: translate what you speak out loud - Text to speech: hear your translated text read out loud - File translation: translate text from files - Quick detection: translations begin as you type - Alternative translations: explore different options for single words and short phrases - Favorites: save words and phrases for future reference - History: easily find, edit, and reuse past translations - Transliteration: read translations of non-Latin languages, such as Japanese or Russian, in the Latin alphabet - Glossary: translate key words and phrases as defined by you or your organization (available with a paid plan) - Tone: choose a formal or informal tone (available with a paid plan) - Handwriting: draw text characters instea…
App details
What you can learn from DeepL Translate
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are DeepL Translate's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DeepL Translate runs a light set with one background colour (#E4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #142C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.