Sampled from 6 of Active Arcade's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04244C bg
#274265
#344494 accent
#FFFFFF text
Games that move you. Active Arcade is a fresh take on how to get active while having fun, just by playing a few simple games. It puts you inside the game and uses your natural body movement as the game controller. Interactive elements will make you feel like you're immersed in an entirely new type of arcade game. It's a whole new world of play. __ While we all want to be healthy, fitness today is expensive, rigorous, time-consuming, and intimidating. In short, “fitness” today is just too hard for many. Active Arcade is an entirely different approach. It’s a simple, natural way to get active just by playing fun games that use your body movement. Like the casual sports games that we play on the playground as kids, there is no better way to have fun and get your body moving than by playing and competing in physical games. Active Arcade is built for anyone to get moving with only their …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Active Arcade's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Active Arcade runs a dark set where the background shifts from screenshot to screenshot (first shot #04244C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #344494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.