Sampled from 5 of CASIO WATCHES's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#344464 accent
#111111 text
CASIO WATCHES is the official comprehensive app that unlocks new ways to enjoy CASIO watches. Using Bluetooth® technology to link to your CASIO watch, the app allows you to access a range of convenient functions via your smartphone, including time adjustment and world time settings. Keep up with the latest G-SHOCK and other CASIO brand information, and view exclusive CASIO content. ■ Major functions ‐ Home: Check the status of registered watches and your recent activity at a single glance ‐ My Watch: Register your watch to easily check its manual, or use Bluetooth connection to adjust its time settings, set alarms, and implement world time settings ‐ My Page: Monitor your daily activities by keeping track of data including calories burned, step counts, heart rate, and activity log ‐ Discover G-SHOCK: Exclusive content for G-SHOCK fans, including brand history and details of over 4,00…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are CASIO WATCHES's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CASIO WATCHES runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #344464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.