Sampled from 5 of i-LiveWell's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F46C54 accent
#111111 text
Are you ready to improve your health? i-LiveWell, the app that helps you set goals to improve your health, whether it be your diet choices or in-app exercise. You can also join in fun mini-games and collect points to redeem special privileges. i-LiveWell feature that will be your companion. • Calculate BMI (Body Mass Index) to tell you the right health program for you. Indicate your gender, weight, height, and the activities you do each week to calculate your BMI (Body Mass Index) and choose your favorite foods or allergy sufferers. For organizing a diet program • Connect health devices to access more accurate information. Connect the health app on your mobile device or an accessory to access the step counter to help you organize your health program. • Collect points for walking or cooking to exchange for special privileges. When you hit your target exercise or cook and eat your m…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are i-LiveWell's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: i-LiveWell runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F46C54, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.