Sampled from 6 of Meta AI's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0464E4 accent
#111111 text
Meta AI is your personal AI assistant — connected to the world, but rooted in yours. It answers, creates, and helps get things done. • Do more: Meta AI can take on bigger tasks—get daily briefings and reminders, stay on top of your email and calendar, build shopping lists, track workout plans, and more. • Get creative: Create and edit images with Meta Al's newest image generation capabilities. Use presets inspired by trending styles or easily create your own. Easily edit photos just by sketching on them or asking Meta Al to make specific changes. • Shop smarter: Describe what you're looking for or snap a photo to find inspiration. Meta Al picks up on the creators you follow and the brands you love to surface recommendations that reflect your style. • Richer responses: Meta Al taps into what people are sharing and talking about across Instagram, Facebook, and Threads. • Discover loc…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Meta AI's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Meta AI runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0464E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.