Screenshot style breakdown
Sampled from 6 of PUMA | Shop Clothes & Trainers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C0C0C bg
#2E2E2E
#F4F494 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Maximize your shopping experience with the latest tech features and exclusive content on the PUMA APP. SHOP FASTER. The PUMA APP brings you access to sporting style, street culture with the most iconic sneaker & clothing collaborations, designers and brands. With the PUMA APP you get to shop with intent, where you can personalize your wish list and access features that bring you closer to Puma products, like shoes, shorts, t-shirts, hoodies & more. The PUMA APP is always with you, always on. NEVER MISS OUT Opt in to notifications and set your own alerts to make sure you know about the latest drops, upcoming launches, plus early access to PUMA exclusives. CUSTOMIZED FEED Tailored to your wants and needs, your own direct line to PUMA products and news. Get the inside track with in-depth content about our partners, collaborations and trends.
App details
What you can learn from PUMA | Shop Clothes & Trainers
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are PUMA | Shop Clothes & Trainers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: PUMA | Shop Clothes & Trainers runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C0C0C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F4F494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.