Sampled from 3 of 樂多多's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC2414 accent
#111111 text
Reading the caption text from the screenshots in your browser…
【主要功能】一覽: * 手機會員卡:下載手機程式並登記成為正式會員,即可隨時隨地查閱最新會員積分。 * 會員優惠:尊享會員獨有禮遇,詳細列明優惠內容,一目了然。 * 積分紀錄:查閱你的個人積分增減紀錄。 * 最新消息:為您提供各項資訊及推廣,隨時隨地收到各種精彩驚喜、限時優惠。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are 樂多多's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 樂多多 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC2414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.