Sampled from 6 of Toasty: shopping responsable's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C543C bg
#2E6B57
#EC8C5C accent
#FFFFFF text
On ne va pas se mentir, c’est compliqué de trouver des marques éco-responsables pour s’habiller, prendre soin de soi, décorer son intérieur, équiper sa maison… La mission de Toasty : vous dégoter tous les jours les plus belles marques éco-responsables du moment. Celles qui utilisent les bons ingrédients et qui produisent raisonnablement. Et parce que consommer éco-responsable, c'est avant tout super cool, Toasty vous promet une expérience pop et colorée qui donne le sourire ! UNE SELECTION 100% GREEN Toasty sélectionne les meilleures marques engagées pour tous les besoins du quotidien : mode, beauté, déco, maison, épicerie. La sélection se base sur une charte stricte, prenant en compte l’impact social et environnemental de chaque marque. Made in France, matières recyclées et upcyclées, ingrédients naturels et bio sont nos standards ! Voici quelques exemples de marques en vente ré…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Toasty: shopping responsable's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Toasty: shopping responsable runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C543C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC8C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.