Screenshot style breakdown
Sampled from 5 of Gloria Jeans's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC5404 bg
#FC6B27
#EC9C64 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Welcome to Gloria Jean's Rewards! As a Gloria Jean's Rewards member you will earn points for every beverage purchase and redeem FREE drinks. To say thanks, members also receive a free GJ's hot or cold beverage on registration, plus a free hot or cold beverage for your birthday! Members will also get exclusive access to amazing offers and discounts to their local Gloria Jean's store*. Present the Gloria Jean's Rewards app in store before you purchase and in return you will receive points, which you can save up or use towards your next purchase. Download the app today and start earning your way to getting your favourite products, for free! What’s in it for you? - It’s free to join! - Earn points on every GJ's beverage purchase - Redeem points for free beverages - Receive a free hot or cold drink upon registration - Receive a free hot or cold drink for your birthday when you provide…
App details
What you can learn from Gloria Jeans
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Gloria Jeans's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Gloria Jeans runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FC5404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #EC9C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.