Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Publer: Social Media Tools's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#A4F4FC bg
#90D6DD
#1C4C4C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The go-to app for social media marketers Publer is your all-in-one social media toolkit, designed to simplify and elevate your social media management. Whether you're a marketer, creator, or small business owner, Publer helps you stay organized, save time, and grow your online presence. Manage all your socials in one app Connect and manage all your major social media accounts, including Facebook, Instagram, Threads App, TikTok, LinkedIn, Twitter/X, Mastodon, Bluesky, Pinterest, YouTube, Google Business, Telegram, and WordPress, all in one place. Unlock the power of exclusive social media tools • Publer offers tools designed to make social media management effortless. • Enhance your posts with Advanced Text Editing Tools for bold, italic, and formatted text, as well as Instagram line breakers. • Need inspiration? The AI-Powered Social Tools generate captions, hashtags, bios, and more, …
App details
What you can learn from Publer: Social Media Tools
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Publer: Social Media Tools's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Publer: Social Media Tools runs a light set where the background shifts from screenshot to screenshot (first shot #A4F4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #1C4C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.