Sampled from 6 of Zepto: Groceries in minutes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#4C1C8C bg
#653B9C
#DC6444 accent
#FFFFFF text
India's #1 Quick Commerce App – Everything delivered in minutes Zepto delivers 2,00,000+ products to your doorstep in just minutes—from fresh groceries to hot meals, electronics to fashion. Why Zepto Beats Everyone Else Everyday Low Prices Same products, better prices. Get groceries, atta, dal, milk, bread & daily essentials at great prices. Zero Fees What you see is what you pay. No delivery fees (orders ₹99+), no handling fees, no surge fees, no rain charges. Ever. Quick Delivery within minutes, Every Time Order now, get it now. Live track your order from our dark store to your door. No waiting. No delays. Everything You Need, Instantly Fresh Fruits & Vegetables: Hand-picked apples, bananas, tomatoes, leafy greens, exotic fruits Dairy & Breads: Milk, curd, paneer, butter, bread, cheese Pantry Staples: Atta, rice, dal, oil, ghee, masalas, sugar, salt Snacks & Beverages: Biscuits, namke…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Zepto: Groceries in minutes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zepto: Groceries in minutes runs a dark set with one background colour (#4C1C8C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC6444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.