Sampled from 6 of IIFJAS Marketplace's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141444 bg
#34345E
#8C1C5C accent
#FFFFFF text
IIFJAS Fashion Jewellery Marketplace is India’s largest and premier B2B Mobile App, backed by RADIAANT Expositions Ltd., and powered by years of unmatched experience of serving the fashion and imitation jewellery industry of India. With thousands of trusted quality sellers, buyers and businesses connected all across the globe with IIFJAS since 2007, IIFJAS MARKETPLACE (IM) is the most reliable platform for sourcing the finest quality of Fashion Jewellery, Silver Jewellery, Imitation & Artificial Jewellery, Indian Jewellery, Fashion Accessories like Handbags and Footwear, Watches, Hair Accessories, Temple Jewellery and Gold Jewellery, Kundan Jewellery, Gold Plated Jewellery / 1 Gram Jewellery / Forming Jewellery, CZ Jewellery, Oxidised German Silver Jewellery, Idols, Jewellery Raw Materials, Jewellery Packaging and Display, Machinery & Tools, CAD-CAM, Components, Gift Articles and allie…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are IIFJAS Marketplace's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: IIFJAS Marketplace runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #141444) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C1C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.