Sampled from 6 of Asda Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#042C3C bg
#274957
#7CC45C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Save more on your shop with Asda Rewards - complete Missions, unlock instant money-off coupons, and convert your Cashpot balance into shopping vouchers. Take a fresh look at Asda Rewards. Designed to make your money go further, our app brings together personalised shopping bonuses, instant wallet savings, and iconic Rollback prices across thousands of items in-store and online. WHY YOU’LL LOVE ASDA REWARDS COMPLETE MISSIONS & BUILD YOUR CASHPOT • Shopping Challenges: Complete fun Missions to unlock Cashpot earnings and boost your balance. • Scan & Collect: Present your barcode at checkout when you shop to complete Missions and drop savings straight into your Cashpot. UNLOCK INSTANT COUPONS • Digital Wallet Discounts: Check your app wallet regularly for new money-off coupons ready to use across your shop. • Effortless Savings: Redeem coupons in seconds by scanning them at the till …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Asda Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Asda Rewards runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #042C3C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7CC45C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.