Sampled from 5 of myVW's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#041C54 bg
#273B6B
#4C6484 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Welcome to myVW, a drive-changing app with connected services from myVW+.¹ Enjoy a connected drive with Remote Access and more, whether you're right next to your vehicle or kilometers away. Features: • Remote start your engine (if vehicle is equipped)³ • Remote lock or unlock your doors² • Remote honk and flash² • Last parked location⁴ • Find and select a preferred Volkswagen dealer • Schedule service • Keep tabs on your car when someone else is driving with vehicle alerts through the Family Guardian Features, including speeds alerts, curfew alerts, valet alerts and boundary alerts.³ Electric Vehicle owners will be able to: • View battery status • Start and stop battery charging • Manage charge and battery settings • Remotely access climate control Subscription is required. myVW services require vehicle cellular connectivity and availability of vehicle GPS signal; certain services ma…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are myVW's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: myVW runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #041C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C6484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.