Sampled from 6 of Watertaxi Rotterdam's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#343434 bg
#505050
#FCDC0C accent
#FFFFFF text
Watertaxi Rotterdam carries you quickly and comfortably to 50 stops in Rotterdam and Schiedam. Prices start at € 5.25. Plan and book your journey with this app. No 1 on TripAdvisor for visitors to Rotterdam Watertaxi Rotterdam provides all public transport by water in Rotterdam and Schiedam. On request, our boatmen can take you to 50 different stops in our operating area. In addition we operate three permanent ferry services Rotterdam West, Oost/East and Centrum/Centre. That means you can travel to your destination every (working) day more quickly and more comfortably. On the water, there are no traffic jams or other hold-ups!. Travel with the water taxi app The quickest way to travel is to use our app. You can use it to plan and book your journey in advance. And of course while you are en route. It will tell you immediately within how many minutes the next water taxi will arrive …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Watertaxi Rotterdam's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Watertaxi Rotterdam runs a dark set with one background colour (#343434) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCDC0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.