Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Lens: Translate & Image Search's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#7C848C bg
#8E959C
#8C3C44 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Discover the world through your camera with Lens, the smart app that helps you identify objects, search images, find products, translate text, and recognise landmarks instantly. Simply snap a photo, upload an image, or scan a screenshot to unlock powerful visual lookup tools in seconds. Whether you're travelling, shopping, identifying plants, translating signs, or exploring landmarks, Lens delivers fast, accurate results from across the web. No complicated searches. No endless typing. Just point, scan, and discover. ► WHY LENS IS DIFFERENT Unlike traditional engines, Lens allows you to search using images instead of words. Powered by advanced recognition technology, it analyses photos, screenshots, products, places, text, and art to deliver highly relevant results from multiple providers. Lens combines reverse image search, photo translation, object recognition, product finder, and …
App details
What you can learn from Lens: Translate & Image Search
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Lens: Translate & Image Search's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Lens: Translate & Image Search runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #7C848C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C3C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.