Sampled from 6 of 99Pay's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCDC04 bg
#DDC103
#04CC04 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 6.5 words on average (longest 9), mostly ALL CAPS.
Somos a 99Pay, a conta digital da 99. Junte-se aos nossos 22 milhões de clientes que lucram todos os dias com a 99Pay! Somos uma Instituição de Pagamento autorizada pelo Banco Central e seguimos rigorosos padrões para garantir que seu dinheiro e seus dados estejam seguros conosco. Com a 99Pay você tem as melhores escolhas para lucrar mais: • Uma conta digital com valorização de 110% do CDI todos os dias, até nos finais de semana e feriados. • Acelerador de Lucros, que faz o seu dinheiro crescer ainda mais rápido. • Pagamento e parcelamento de Pix e boletos em até 12x • Central de recompensas com muitos descontos e cashback ao usar a sua conta • Compra de criptomoedas a partir de R$1,00 • Compra giftcards, recarrega de celular e descontos em lojas parceiras Pronto pra fazer a melhor escolha e lucrar mais com a 99Pay? Baixe o app.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are 99Pay's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 99Pay runs a light set with one background colour (#FCDC04) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04CC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.