Sampled from 6 of Document Scan: PDF Scanner App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4FC bg
#CFD6DD
#748CBC accent
#111111 text
Scan documents and photos to PDF. Works just like a photocopier in your pocket! Easily scan, save and share documents. Works great for any type of document or image, such as: - Receipts for expense tracking - Business cards for keeping track of contacts - Passports, drivers licenses and any official document This app includes an auto renewing subscription option in order to access all functionality: - Subscription options are either every weekly, monthly or yearly - Payment will be charged to your Apple ID account at the confirmation of purchase. - Subscription automatically renews unless the subscription is cancelled at least 24-hours before the end of the current period. - Your account will be charged for renewal within 24 hours prior to the end of the current period. - You can manage and cancel your subscriptions by going to your account settings on the App Store after purchase. -…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Document Scan: PDF Scanner App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Document Scan: PDF Scanner App runs a light set with one background colour (#ECF4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #748CBC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.