Sampled from 3 of Black Sheep Coffee UK's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECE4BC bg
#CFC8A5
#6C543C accent
#111111 text
BLACK SHEEP COFFEE APP Get the most out of your Black Sheep Coffee experience! Our app is the most convenient way of paying and earning rewards each time you make a purchase. Scan your mobile QR to earn and redeem loyalty! EARN PERSONALISED REWARDS Exchange your loyalty points in-app for rewards when you visit Black Sheep Coffee. Looks out for exciting offers available exclusively on our app. FIND A STORE Easily find your way to your nearest store with our ordering store finder. ORDER AHEAD Skip the queue and order your coffee and more at Black Sheep Coffee ORDER AGAIN As a loyalty customer, you can simply reorder your favourites with one click! MY ORDERS Keep a record of all your transaction activity on the app Any questions? Please contact us at app@leavetheherdbehind.com
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Black Sheep Coffee UK's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Black Sheep Coffee UK runs a light set with one background colour (#ECE4BC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C543C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.