Sampled from 6 of AccuRate Heart Rate Monitor's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4F4 bg
#CFD6D6
#9C245C accent
#111111 text
Check your heart rate using just your phone camera. Free, unlimited readings. No chest strap, no watch, no extra hardware. Heart racing, pounding or fluttering and you want a number right now? Take a reading the moment it happens, note how you felt, and build a history you can show your doctor. HOW IT WORKS Rest a fingertip over the camera, hold still, and your beats per minute appear after a few seconds. That is the whole process. WHAT YOU GET • Free with unlimited recordings • Beats per minute in seconds, anytime, anywhere • Heart rate variability (HRV) • VO2 max estimate • Resting and active readings tracked over time • Training zones calculated and saved automatically • Detailed history with simple, readable graphs • Notes on each reading, so you can record how you felt • Export and share your data • Apple Health integration, readings save automatically • Apple Watch support • Wo…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are AccuRate Heart Rate Monitor's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AccuRate Heart Rate Monitor runs a light set with one background colour (#ECF4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C245C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.