Screenshot style breakdown
Sampled from 4 of 칼하트윕's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C7C7C bg
#728E8E
#04344C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
1994년 Edwin Faeh가 설립한 Carhartt Work In Progress(칼하트WIP)는 미국의 오리지널 워크웨어 브랜드 Carhartt를 기반으로 하고 있으며, 설립 이후 매 시즌 Carhartt WIP 컬렉션을 선보이고 있습니다. Carhartt WIP는 1997년 런던에 첫 매장을 오픈하였으며, 오늘날 전 세계 80여 개 국가에 매장을 운영하고 있습니다. 또한 자체 칼하트 WIP 스케이트 팀과 음악 부서를 운영하고 다방면의 아티스트들을 지원함과 동시에 여러 출판물을 출시하고 있습니다. 칼하트WIP는 기반이 튼튼한 아메리칸 스타일의 의류와 Carhartt가 꾸준히 포용해왔던 서브컬처를 결합함으로써 기존의 클래식함을 유지함과 동시에 그들만의 새로움을 매 시즌 컬렉션을 통해 보여주고 있습니다. 2010년 이후부터는 A.P.C, Converse, Fragment Design, Junya Watanabe, Nike와 같은 유수의 브랜드와 협업을 진행하였으며, Underground Resistance, Motown과 같은 유명 음악 레이블과 꾸준히 협업을 진행하고 있습니다. 칼하트윕 코리아는 앱과 웹사이트(www.carhartt-wip.co.kr)를 …
App details
What you can learn from 칼하트윕
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are 칼하트윕's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 칼하트윕 runs a dark set with one background colour (#5C7C7C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04344C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.