Sampled from 5 of The Derma Co's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4F4 bg
#C8D6D6
#247C74 accent
#111111 text
Reading the caption text from the screenshots in your browser…
The Derma Co. is a skincare brand powered by science. Formulated with effective and potent active ingredients, our products solve skin concerns like acne, acne marks and scars, pigmentation, open pores, and dull skin. With our safe and hardworking products, we help you live a filter-free life. The Derma Co. ensures transparency and authenticity by mentioning the exact percentage of active ingredients in the products. Shop for cleansers, serums, toners, masks, moisturisers, sunscreens, and many more and give your skin the love it deserves. We’ve made shopping easy & fun with The Derma Co App. So get ready for a hassle-free shopping experience and great offers as you shop from home or on the go. It's time to go filter-free; it’s time to choose The Derma Co. The Derma Co App Features – User-Friendly Search for 50+ Products – Exclusive Sale Access and App Exclusive Offers – Express Delive…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are The Derma Co's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Derma Co runs a light set with one background colour (#E4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #247C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.