Screenshot style breakdown
Sampled from 3 of Coles Circle's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DC1C24 bg
#E03B42
#7C444C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Coles Circle is an online community for members to discuss their thoughts, opinions and experiences about shopping, with each other. Staying connected with the community just got easier - Download this app to access Coles Circle on the go! Features: + Share your thoughts and opinions about all things shopping + Read others’ experiences and learn useful tips + Answer surveys to help Coles make informed decisions on products and services + Complete app-exclusive activities to earn extra entries into the monthly prize draw You can send a request to join this community via ‘request to join’ button on the login page. If you have any comments or feedback on the Coles Circle app, we’d love to hear from you! Please email contactus@colescircle.com.au
App details
What you can learn from Coles Circle
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are Coles Circle's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Coles Circle runs a dark set with one background colour (#DC1C24) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C444C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.