Sampled from 6 of CAVCA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D4AC84 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Ile miejsc odwiedzasz w ciągu jednego dnia? Ile by ich nie było, chcemy być wszędzie tam, gdzie możemy wesprzeć Cię w codziennych zadaniach. Dzięki naszemu cyfrowemu wsparciu pomagamy zatrzymać się między jednym miejscem a drugim. W aplikacji CAVCA: Zamówisz kawę z ekranu własnego telefonu/tabletu co daje Ci większą higienę korzystania, Cyfrowe wsparcie ułatwi Ci wybór i zapamiętanie ulubionych produktów, Wygodnie opłacisz swoje zamówienie, przy okazji otrzymując dodatkowe punkty bonusowe, Łatwiej znajdziesz najbliższy COFFEE SPOT, Ułatwiamy umówienie się na kawę ze znajomymi, Możesz otrzymać napoje sponsorowane przez Twojego pracodawcę.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are CAVCA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CAVCA runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #D4AC84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.