Sampled from 6 of Pieter Pot Supermarkt's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCF4EC bg
#DDD6CF
#FCB484 accent
#111111 text
Voorkom (plastic) afval, microplastics én CO2-uitstoot. Bestel je verpakkingsvrije boodschappen met de Pieter Pot App en wij bezorgen ze bij jou aan huis, in heel Nederland. Start nu en ontvang 10 euro korting op je eerste bestelling. WAAROM PIETER POT? De meeste producten in onze voorraadkast zitten in plastic wegwerpverpakkingen. In totaal kopen we in Nederland 26 miljard plastic voedselverpakkingen per jaar, bijna 3.300 per huishouden. Dat is nergens voor nodig. Pieter Pot is op een missie om boodschappen verpakkingsvrij te maken. HOE HET WERKT? 1. Wij kopen onze producten in bulk in en bezorgen deze in statiegeldpotten. 2. Bij de volgende bestelling lever je de lege potten en krijg je jouw statiegeld terug. 3. Wij wassen de lege potten en vullen ze met lekkere producten voor een volgende bestelling. Doordat zo’n pot 40x hergebruikt kan worden, bespaar je niet alleen heel veel afva…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Pieter Pot Supermarkt's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pieter Pot Supermarkt runs a light set where the background shifts from screenshot to screenshot (first shot #FCF4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCB484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.