Sampled from 3 of My Health-fitness&health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#543424 accent
#111111 text
My Health is an application for connecting with smart wearable devices, and provides you with interesting and professional analyses of running, steps, weight management etc.This application's core functions are as follows: 1. Manage smart wearable devices: Users can connect mobile devices with smart wearable devices (such as smart watches etc.) for a more convenient life of receiving calls, reminding of sedentary, synchronizing messages, app reminder etc... 2. Data synchronization between the mobile phone and the device: With the support of smart wearable devices, it can provide users with interesting and professional analyses of running, steps, sleep, etc.. 3. Step counting: accurate step counter. Easily set daily step goals to constantly motivate yourself; know how many steps taken at a glance. 4. Running, Walking, Cycling and more sports: route tracker, voice reminder, data analy…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are My Health-fitness&health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My Health-fitness&health runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #543424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.