Sampled from 5 of 밀로그's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#8CC464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
귀차니스트를 위한 초간단 식단일기 - 밀로그 식단일기 쓴다고 사진 찍고, 카테고리 선택하고, 메뉴 이름 쓰는 것도 너무너무 귀찮아요! 그래서 만들었어요. 밀로그는요! 아주 간단해요. 1. 앱 실행시 카메라 바로 실행 2. 촬영만 하면 끝! 알아서 아침, 점심, 저녁 자동 기록 3. 나중에 수정 가능 밀로그와 함께 꾸준히 식단을 기록해보세요 :) ㅡ 밀로그는 아이폰 기기 내부에 정보를 저장해요. 앱을 삭제하면 데이터 복구가 어려우니 이 점 참고 부탁드려요. ㅡ 사용하시면서 불편한 점이 있다면 연락주세요! 언제나 환영입니다 :-) - 이메일 : mealog.help@gmail.com ㅡ 편리한 앱 사용을 위해 다음 접근 권한이 필요합니다. - 카메라 식단 사진을 새로 촬영할 때 필요합니다. - 앨범 식단 사진을 앨범에서 가져올 때 필요합니다.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are 밀로그's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 밀로그 runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #8CC464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.